About Us
Outfitting Athletes. Empowering Teams.
Live Sporting Goods is a team-first sporting goods dealer. We exist to make outfitting a program simple — right pricing, real proofs, and delivery that lands before the first game.
20+
Years outfitting teams
Two decades in the team sports business.
10,000+
Athletes outfitted
From first-year rec to varsity rosters.
2,500+
Products available
Uniforms, equipment, bags, and fan gear.
Our story
Live Sporting Goods grew out of two decades of standing on the other side of the counter from coaches, athletic directors, and league volunteers. We watched the same problems repeat every season: a quote that took two weeks to come back, a uniform order that showed up after opening day, a coach fronting money out of pocket because half the parents had not paid yet.
So we built the dealer we wished existed. Program accounts get their pricing tier applied automatically — no re-negotiating on every order. Quotes are generated in minutes and convert to an order with one click. Artwork, proofs, purchase orders, production status, and tracking all live in one place instead of a buried email thread.
We are still a team sports company first. We know what a 7U football roster needs versus a varsity basketball program, why the helmet order has to ship before conditioning starts, and how much a $3-per-player difference matters when you are outfitting a hundred kids. That is the part software cannot replace, and it is the reason programs stay with us season after season.
How we work
More than a store — a resource
Coaches and directors are volunteers as often as they are professionals. We help you spec the order, stay on budget, and hit your season deadline instead of just emailing you a price list.
Nothing prints without your approval
Every decorated and custom order gets an official digital proof. You see exactly what we will produce, and production does not start until you sign off.
Collection should not fall on the coach
Parent pay-links and team stores let families pay for their own player directly. You get a live roster of who has paid instead of chasing checks at practice.
Delivered the way your program works
Bulk to one address, split by player, or drop-shipped to each family. Multi-vendor orders ship as items are ready so nothing waits on the slowest line.
What we do
Custom uniforms
Fully sublimated and decorated uniforms in your colors, logo, and numbers — with a live mockup before you commit.
Design uniforms →Stock equipment
Helmets, pads, balls, bats, bags, and practice gear from the brands programs already trust.
Browse the shop →Team stores
A branded storefront for your program so families can buy fan gear on their own time, with no inventory risk to you.
See team stores →Ready to outfit your program?
Set up a program account for your tier pricing, or send us your roster and we will turn it into a quote.